Website design largely influences how users interact on a platform. The style and creativity of a site will determine how content is presented. The ever-evolving technology has heavily influenced the process of building a website. This means adopting the best UX design trends to keep up with the functionality of a modern website.
As a site owner, opt for easy features that provide a good user experience. More often than not, UX designers recommend advanced features for websites. They tend to overlook the basics which allow users to find their way around your site easily.
It’s that time of the year when you need to think about whether your website needs an upgrade. Here are the most promising UX design trends you might consider adopting in 2018.
Create Big Buttons
There is nothing more frustrating than tiny buttons on a screen. This is especially for those of us with fat fingers. Navigation becomes hectic which negatively affects the user experience.
Recent studies indicate that over 90% users will leave a site whenever they feel flustered. To avoid this, ensure that the buttons on your site are big enough. Moreover, they should not be packed in too tightly and should be easy to isolate.
Don’t know where to start? How about the Apple recommendation, which is 44 by 44 points. This is a fairly large font size visible to all.
For a more delightful navigation, have a buffer area around the visible button. This largely accommodates any minor deviations and improves the user experience.
Make Use of Negative Space
Negative space is also commonly referred to as the white space. Basically, it’s the area without content on your website.
We recommend creating open page layouts which allow you to make great use of the white space. Reason being, most online users are content scanners. When you utilize the white space, your visitors can stay focused on the content.
Use the space to focus on one goal to ensure your users don’t feel overwhelmed. For most sites, the white space acts as the background to the homepage. You can have your visitors sign up for the site on here and have the rest of the content on subsequent pages.
Keeping Forms Short And Sweet
No one likes to spend all day filling forms. Long forms are time-consuming, tedious and leave users feeling confused and overwhelmed.
Ensure that the forms on your site are short to enhance efficiency. You can achieve this through a number of ways:
- Ask for essential information only
- Use one field for both first and last names
- Ensure your site can auto-detect city and state when asking for an address. This should be extracted from the zip code given by users.
- Clearly, mark the fields that require correction. Use polite messages to indicate the errors
- If you need more information, create forms on two or three different pages. This leaves out having one long unending form.
Mobile Influence On Desktop
There has been a great shift seen in browsing trends in recent years. Mobile browsing has finally surpassed desktop use. This has largely influenced modern design trends.
Mobile design trends are slowly making their way to desktop design. These include hamburger menus and using large typography. Moreover, there are UX / UI design elements that will gain popularity as desktop designs.
For instance, sticky elements will be positioned at the bottom of the page, not at the top. This is a common mobile design trend. Having navigation menus at the bottom makes them more accessible to users. They are also easier to click than when placed at the top.
By 2018, users will have become more familiar with this functionality. We are more likely to see similar designs being implemented on desktops using the same type of elements.
Ensure Your Slider Menus Work Perfectly
If you have to use slider menus on your site, ensure they slide smoothly. Users tend to get flustered when using unresponsive sliders. As a result, they leave the site, which affects your traffic and lead conversions.
We recommend designing slider menus to be more accessible. Avoid making your visitors search all over the site for links. This is time-consuming and users will abandon your site, never to return. Visible slider menus are such a delight and also provide a good user experience.
Allow Users To Use The App First
Most sites require that you sign up before accessing premium content. While this can greatly enhance the user experience, you can choose to do without it. How about letting users get comfortable with the app before signing up?
Each user downloaded your app with a specific reason in mind. Let them first access the content they want. You can always ask them to sign up later. If they are impressed by your content, they will definitely sign up.
You can also use this to test the likability of your site. Look at the number of those who signed up even after getting what they wanted. Low numbers indicate that you need a redesign. Use different website themes, and fresh and engaging content to improve the user experience.
Use Simple Navigation Patterns
As you redesign your site, keep in mind that the goal is to delight the users. Most designers forget this and opt for advanced patterns that frustrate users.
We recommend going to a simple and easy site interface. Opt for navigation patterns which your users are familiar with. Your goal should be to provide maximum comfort when browsing your site.
Integrate Chat Bots
Users will need your help at some point when browsing your site. Ensure that you are always there to help when need be. If you cannot do this yourself, hire a chat support assistant. They should be available to provide prompt assistance.
Alternatively, integrate chatbots in your site. This will provide chat support to your users. Moreover, ensure that you display your email address and phone number on the app. This allows users to reach out easily.
We also recommend including other functionalities such as FAQs, tutorials, search and auto-suggest. This gives your users a vast resource tool they can use to get more information.
If you’re still a newbie in responsive web design and would like to acquire some valuable skills, take this interactive course that will provide you with some practical experience on how to create responsive websites.
We have given you some of the basic UX design trends to look out for in 2018. It’s about time you start planning on what UX design trends to incorporate into your site.
Opt for those that will greatly benefit your marketing, and offer a good user experience.
Are there UX design trends you feel that we left out? We would love to hear your thoughts on the comment section below.