Blogging started out as a trendy way for people to just write about their lives on the internet. With time, it evolved into a must-have tool, especially for businesses. Companies quickly realized that blogs can help prove their expertise in the industry through SEO content writing.
Do you own a blog, or have been wanting to start blogging? Do you constantly wonder how blogging helps with SEO? In this post, we will try to help you understand the basics of blogging and SEO, and how the two work to improve rankings on Google.
How Does SEO Work?
To understand how blogging helps with SEO, you first have to understand what SEO is and how it works. When you want to get some information online, all you have to do is type some keywords in the search engine.
You must be wondering why you need SEO for your business. If you own a bakery chain in California, for instance, you would want to rank first on Google. You would love your bakery to pop up first for any search done for the phrase ‘bakery California’ or ‘cakes CA’, right? This is how SEO works; by getting you closer to the top of search engines.
It’s quite interesting to note that a search result ranking 1st in Google gets over 33% search traffic. Did you know that the page 1 search engine results lead to about 92% of all traffic, which drops off by a whopping 95% on page 2?
Blogging comes in where you can write posts reviewing and describing your products and services on your website. With high quality and SEO friendly content on your blog, you can just sit back and watch as your rankings go up each day. This ultimately translates to a boost in traffic, increased sales and revenue for your business.
The main goal of every business is to maximize their profits. This is precisely why you definitely need to start blogging since it’s a very powerful content marketing tool. More site visitors mean an increase in leads and conversions, which lead to more sales.
How Can I Optimize My Blog For SEO?
Writing engaging content on your blogs just won’t cut it, if you want to rank higher in search engine results. Your content has to be SEO driven and focused on relevant keywords. This will not only attract any traffic but the right kind that can lead to more conversions.
Here are some of the ways you can optimize your blog for SEO, without necessarily compromising on engagement and your user experience.
Writing Fresh SEO Friendly Content
Having a blog with outdated posts is one sure recipe for failure. You need to keep updating your blog with fresh and relevant content that will attract visitors.
The main goal of search engines is to offer optimal user experience for internet users. This means they will only seek up to date content from websites. You might have realized that more weight is given to recent or trending topics. If you can, focus on such topics for your blog.
SEO Content Writing: Picking Highly Effective Keywords
Did you know that Google handles over 40, 000 search queries per second? If you want to be ranked higher and appear on top of the search engines, keywords are just the way to do it. You need to use specific keywords and phrases in your SEO friendly content that your potential customers are likely to search for. How else is anyone supposed to find their way to your website?
Keywords may be simple words or phrases used in a blog, but they won’t help you if misused. When it comes to SEO content writing, you have to master the skill of placing keywords naturally in your content. Only use them a handful of times; mostly at the beginning and end of a post.
If you ever find yourself running low on keyword ideas, why don’t you get inspiration from your competitors? There are various online tools that can indicate which keywords they are currently using. If they are also relevant to your business, why not use them too?
Blogging will help you identify relevant keywords, and build appropriate context around them. Creating pages about particular phrases will also help you develop a reporting strategy. Traffic from search engines to your page use queries related to the keywords around which your blog post was written.
Incorporate More Links
You can also try linking your blog posts to other relevant articles and blogs on reputable websites. This shows Google that you have done your research before creating your post. It also offers your readers additional material that can help expand their knowledge on a specific topic.
Using compelling stats, especially from other influential websites, is a great content marketing tool. It helps you build a convincing argument for your readers. This allows them to trust you more, and trust the quality of your products.
Additionally, you can also look for resource pages, where your site would be a perfect fit for the readers, and ask the owners to include your blogs. Google believes that sites with more backlinks are highly regarded in their field, and have valuable information. This will definitely get your site ranked higher in search engines.
A great tip is to use natural language for your anchor text. This includes descriptive keywords that give the readers a sense of what they will find out once they click on the hyperlink. Force feeding links only turn off your readers and Google can even penalize your website.
Create Longer, Scannable Blog Posts
Most bloggers think that shorter blogs are the way to go. This is especially because we are living in an era where humans have a very short attention span. However, you will be surprised to know that search engines prefer longer posts. These are the posts that will have in-depth and more valuable information, suitable for the readers.
Therefore, with long blog posts, chances are, it will appear in the top search engine results. Recent studies indicate that the 1st position pages have 400 more words than the 10th position pages. Longer posts will definitely rank higher for your target keyword.
It’s quite simple actually. The longer the post, the more content on the pages. This provides more clues for search engines as they try to figure out what your post is all about. Such lengths give search engines more keywords to crawl.
Most readers do not even make it to the bottom of long posts. You can remedy this by SEO content writing. This means short sentences and paragraphs. Use subheadings and bullet lists to grab the readers’ attention.
Blogging can help with SEO if done right. You should be focused on SEO content writing, using relevant keywords and fresh content. Optimizing your blog for SEO will definitely increase your ranking, web traffic, leads and conversions. This is very business owners dream; increased sales and revenue.
Do you have other strategies that helped with your search engine ranking? Feel free to share with us any information and opinion you might have about this post in the comment section below.