There are countless mysteries that have surrounded the life. Thankfully, how to rank higher is not a part of it. When you dive into the world of SEO, one of the biggest and most frequent questions that you would be coming across is what are the essential elements that go into the algorithm of Google ranking.
If only, it was possible to find the answer on the Google, isn’t it? Although Google has kept the official ranking factors concealed, key aspects that can help you rank higher are not hidden under the closet.
Having valuable content for the audience obviously gives you an extra edge in the realm of marketing. However, if the information that you are publishing isn’t making through the first pages of Google, chances of it going it unnoticed are higher.
Therefore, to prevent that from happening, here are some amazing ways that will help you increase your rankings in 2018. Have a read!
Quality Content Is the Key
There is no denying the fact that content is one of the most valuable means to grab the attention of your customers. Having a relevant and meaning piece of content on the website can be a great bait to keep the person engaged with the website for a longer period of time.
In a way, the amount of time that your visitors are spending on your website significantly impacts its organic ranking. And then, attractive content not only charms visitors but also compels them to return again and again to your website.
Furthermore, if possible, useful content may even lead to your visitors bookmarking your website on Chrome, which is considered one of the most popular browsers. Hence, having your website bookmarked on this browser will enhance the SEO ranking.
Audit Your Website for SEO
Even if you are not completely well-versed with the SEO tactics, you would definitely be aware of some techniques that are essential to keep the website up-to-the-mark. This is again a great way to rank higher on search engines.
Most of the times, it becomes a bit difficult for marketers to audit the website manually; therefore, to keep you away from hassles, there are several tools that you can use. One such tool is SiteGuru. Being one of the great tools for website audit, it helps you perform several actions, such as:
- Complete website audit
- Explore opportunities for SEO
- Detect usability bugs and fix them
- Check HTML to find technical issues
- Weekly updates on the website performance & how to improve it
- Analyse mobile friendliness
- Optimize broken links, meta descriptions, page titles, and more
Implement Voice Search
With an upsurge in the number of mobile users, a major part of searches today comprises voice queries. Not just it is an evolving way of conducting a search but is also very helpful in making the SEO ranking better and higher.
So, going with the trend, you can consider optimizing your website according to the voice search. However, before you begin this procedure, it is extremely important to understand your consumer behavior profoundly.
Since voice searches are mainly based on keywords, you must be wary of the words your customers or visitors may use while finding something on your website. Also, not just the short-tail keywords, but you would also have to optimize the website according to conversational and long-tail keywords.
Use Automation Software
In the world of digitalization, when the talk of the town is Artificial Intelligence, don’t you think you should be taking at least a step forward? Yes, in such a scenario, adopting automation methodology can prove out to be beneficial to a great extent.
Digging deeper, one of the crucial aspects of ranking higher is knowing how well is your website performing and how visitors are taking it up, isn’t it? Right from tracking the real-time data to understanding the consumer behavior, including their locations, browsers they are using, pages they are preferring, etc., there are several such factors that decide how well you will be ranking.
Therefore, to enhance these factors, you can use automation software, such as MAAX Market. This all-in-one software can help you accomplish several tasks at once, including:
- E-mail marketing
- API Access
- Social Media Marketing
- SEO Audit
- Web Analytics
- Live Chat
- Multi-channel Automation
- Lead Capture & Web Form Integration
Readability Matters the Most
Believe it or not, there are countless websites out there that either has too small text or formatted in such a way that it becomes difficult to decipher it. If the text on your website cannot be read easily, both on mobile and desktop, know that your audience is more likely to get provoked.
There would be a purpose behind generating content, isn’t it? You would obviously want visitors to read it. So, it is important to keep it appropriate. Don’t keep it too small. If you think your website has unnecessary content, delete it right away.
You must keep in mind that smaller the size, higher will be the bounce rate. And, with an unusually high bounce rate, it will be nothing but impossible to rank higher on the search engine.
Prevent Bounce Rate with Customer Engagement
Talking about bounce rates, it is essential to keep your visitors engaged so that they won’t leave your website just as soon as they enter in. For most of the marketers and business owners, this is one of the most dreadful jobs. Surely, bounce rates make countless of people go all sweaty.
According to research, a large part of your customers leaves websites within 5 minutes and never come back. You wouldn’t want this to happen to your business website, isn’t it? So, to prevent that, you can use a marketing tool.
Feedify is one such SaaS platform that provides e-marketing tools competent enough to up your customer engagement game. Through this platform, you can expect a tool that provides you services like:
- Push notifications
- Visitors Feedback
- Running pop-up campaigns
- Targeting your audience
Keep the In-Demand Format in Mind
Since years, websites were competing to rank in the first position in Google. However, recently, the first position of Google has been replaced by the 0 position, which is known as snippets. These features snippets compel visitors to click on these the moment they land on the page.
So, even if your content is in the first position, it won’t really matter as the majority of people will be clicking the snippet content. Therefore, your goal should be to rank in the snippet. For that, keep the format in mind.
Usually, snippets feature What and How To structure of content. Hence, if you can generate content in this structure with a higher level of relevancy, you can increase your chances of getting featured in these snippets.
Have an Authoritative Person On-Board
To begin with, look for a worthy and credible person from your domain to generate appropriate content. The reason behind this is to strengthen the link building task. It will help you get a good number of social sharing, owing to the followers of the credible person. This, in return, will help you make your content more credible in the eyes of Google.
And the second fundamental is fulfilling the goals of your audience and solving their tasks better than the people on the first page of Google. If you don’t do so, searchers will prefer others’ content better than yours and Google will push their links ahead while bringing you down.
It is certainly crucial to be wary of the phrases and words that searchers are using to solve their queries in your domain. Keep in mind that you are searching for only those words and phrases that you are serving to or solving.
What you may pay attention to here is the combination of primary and secondary keywords to serve the intention of searchers. Therefore, you would be able to serve the requirements of searchers through your content.
Be Original, Rank Higher
Not just ensuring quality content, you must also make sure that you don’t take originality for granted. SEO is based on individuality. If you are generating same text or duplicating different types of content, you may harm the organic ranking of your website.
Similarly, taking articles from others’ sites and republishing them on yours will also be damaging to the SEO of your website. In this context, you can use such tools that can sniff plagiarism from the content you are using.
These tools stick to originality and point out unintended duplicated content. Once identified, you can then alter the content at that moment itself. In this way, you can even gain the trust of your visitors by posting original content.
Surely, organic ranking requires consistent efforts and undivided attention. There are several marketing techniques that can get you over the top, however, make sure that whatever you are choosing has long-term effects. Right from content to images, keywords, formatting, layout, readability, website speed, outbound links, meta-description to fixing broken links, pay attention to everything and rank your website higher in 2018.