There is no denying the fact that the current world is dominated by mobile phones. And, fortunately, millennials are even adapting to this rapid technological change, which is even keeping everyone connected seamlessly. Mobile optimised website have become a necessity for any business holder.
Not just the millennials or a considerable part of the X-generation, however, even the business domain is bitten by the bug of this mobile aspect. And, why not? After all, it seems to be a significant part of branding and promoting a company.
If your brand is working well-enough and you’ve managed to establish yourself in a good way, the chances are that you might get approximately 60% of searches from a mobile phone. This statistic will even compel you to make the most out of your mobile using the audience, isn’t it?
If you’re thinking to target mobile users but don’t know where to start from, experts would pinpoint towards your website. Having a mobile-friendly website is one of the smartest ways of presenting your brand to a larger set of audience and inviting more and more traffic to your site.
However, to do so, you must make sure that your website is appropriately optimized for a mobile device. But, how? Apparently, you might have heard of this concept or would even have thought of doing so, but most of you are still clueless about how to start, right?
So, here are all the essential tips that will help you optimize your website for mobile devices with ease.
- Choosing a Responsive Design:
Ever since the mobile managed to create a buzz in the business world, selecting a responsive design of the website has become quite mandatory. Not just it can help you keep your audience at a place but may also fetch you a considerable ranking on search engines.
On top of that, even Google has shed light on the importance of mobile-friendly designs by prioritizing this aspect of a website. Therefore, having a responsive web design that can easily adapt to different screen sizes will help you to a great extent.
By selecting a responsive design, you’ll make sure that neither it looks out of place for your mobile users nor provides less information to them.
- Creating Fluid Layouts:
When you’re coming up with a website, layouts hold a special place. Out there in the market, companies are selling a large variety of mobile screen sizes. And, your customers would have a myriad of them as well.
In such a scenario, creating layouts that may work efficiently only with one screen size will surely put you in a major loss. Therefore, just like the design, you must also create such layouts that are proficient enough in adapting according to the change in the screen size.
Fortunately, to combat the difference of screen sizes, professionals are relying upon fluid layouts. Although using such layouts might be a bit trickier, however, if you want more and more users to visit your website effectively, then this might be your best bet.
- Using Accelerated Mobile Pages (AMP) Markup:
A majority of people might not be aware of this fact that back in 2016, Google integrated AMP listing officially into its mobile search results. And, with this significant change, there are several essential advantages that you may reap.
If you’re implementing AMP markup into web pages of your site, you may grab a special place into Google’s searches. Furthermore, it’s even possible that Google may provide your web pages a superior designation for AMP.
Not just you can make your place in Google’s SERPs above searches, but this popular search engine may even put your site into certainly paid result during searches as well. And then, the reduced loading time of a website is always a plus point, right?
- Compressing Website Images:
To display dynamic and energetic web content, it’s important to display qualitative images. You must have noticed several well-known websites using tons of screenshots, graphs, videos, images, and another kind of visual content throughout their sites.
Of course, there is no denying the fact that visual content is of utmost importance for online businesses and marketers. However, if you’re using a lot of such content on your site, it may pose some hassles for your mobile users. In the worst case scenario, your website may not load at all on a mobile screen.
Although it’s essential to only use images with high-quality, it’s also important to not allow them to use a lot of space. For this, you can simply compress pictures. It will not just free space on your site but will also decrease the page loading time.
- Speed Up Your Website:
Speed is crucial. Over the period of time, experts have always been recommending to up the game with speed and studies have even shown how slow loading pages face higher bounce rates. And then, it’s also true that the lesser the load time, the higher you’ll be ranked in search engine results.
Therefore, whether you want to rank higher or you want to keep your mobile users satisfied, you must have a fast loading website. And, to do so, there are several considerable ways. One of the great ways is to keep the backend as simple as possible.
Avoid adding unrequired plugins or themes as they may completely slow down your website. And then, optimizing database queries, lowering server response time, decreasing HTTP requests, and using caching can even help you decrease the loading time.
- Get Away with Pop-Ups:
Back in 2016, Google came up with a new algorithm altogether to penalize such sites that featured pop-ups disturbing enough for the mobile version of the website. If you’re using pop-ups on your mobile design, they may entirely interrupt the browsing experience considering the space that they cover.
Hence, instead of using promotional pop-ups, you can display other kinds of digital promotion. For instance, you can use in-text hyperlinks. Not just that, but you can even put up CTA buttons and prompts on the website.
These alternatives will not just help you attract the right set of audience but will also help you prevent unwanted penalty by Google.
- Using Best Practices for Site Navigation:
If your website brings confusion in terms of navigation, know that it’s never going to appeal your targeted mobile users. When activities like clicking or scrolling aren’t clear to them, there would be very fewer chances of conversion.
Thus, it should become your priority to focus on providing a seamless user experience to visitors. So, for that, keep the layout streamlined and simple. You can even focus on providing lesser but key informative content on the home screen.
While designing the navigation, keep the context of your mobile users in mind. Since people wouldn’t be spending a lot of time to surf on a mobile phone, concentrate on providing them immediate solutions.
- Don’t Go Flashing:
Although providing fancy designs and animations along with flash to your website may seem a good way to attract an audience, however, these elements won’t help you with SEO. The more you’re going to keep the website simple, the higher the chances of conversion rates you may get.
You can even look at the websites of well-known companies, and you wouldn’t find any gaudy element adorned on the site. Moreover, with flash, you may even end up reducing your website speed tremendously.
So, you’d be better off taking out the flash entirely from your mobile website version. You may save it for the later use, though.
Mobile is surely the future of web search. Today, people have more phones in pockets than desktops in homes. And, the time that they are spending on phones is increasing as well. On top of that, the recent technological advancements are changing the game considerably.
In such a situation, optimizing a website for mobile devices is a great way of being connected to your audience. It will strengthen your presence, increase search ranking, and will even satisfy customers.
So, with these tips, make sure that your website is running efficiently on a mobile device as well.