Do you have a high website bounce rate, but regardless of what steps you take decreasing it seems like a fruitless venture? The typical website bounce rate will fall somewhere in the range of 26% to 70%, and your analytics software will report this figure.
Fortunately, there are proven ways to decrease the website bounce rate and in turn, improve the user engagement with your website. There is no need to reinvent the wheel when countless webmasters before you have already figure out the common steps that can be implemented to tilt the odds of bounce rate success in your favor.
A cumbersome navigational menu can quickly frustrate users and instead of progressing deeper into your website they will click the back button. Place the navigational menu in the locations of your website where the user expects to find it. This includes the header and sidebar.
You can take a look at some of the best websites in the world to see how this is done. For example, visit Amazon or eBay to see how users can quickly navigate to a specific product from the thousands of different products that are available.
Do not over-populate the navigational menu with too many links as that makes the decision for the user harder. Include a bunch of commonly used links that can act as the starting point of navigating deeper into your website.
Solid call to action
The call to action (CTA) can be described as an instruction that specifies what the user must do in order to take advantage of the advertised offer. However, if the call to action is hidden at the bottom of the page in a small font size then it can be difficult to spot it.
Ideally, the CTA should be above the fold and easily stand out among the rest of the content of the page. Use different colors and place the CTA strategically so that the user cannot possibly miss it. A good quality CTA reduces the website bounce rate and improves the conversion rate of your website or landing page. Therefore, it’s a highly important aspect of a website that must be executed correctly.
Improve content readability
It might be the case that the quality of your content is bland and adds nothing new. If your content strategy is based on simply regurgitating the content of your competitors then chances are they have already read it.
Perhaps the writing talent behind your copywriting is not trained adequately. If you do not have in-house staff that can handle the work, then hire a professional from one of the various freelancer websites. Hiring the right talent to complete the copywriting can lead to reduced website bounce rates as website visitors actually stick around to read the entire page.
To engage your website visitors you need to understand your demographics. For instance, if the majority of your customers are women in the 30 to 50 age range then you need to know that. Consequently, the style of your website and the copywriting must be fine-tuned to meet the expectations of such an audience.
To better understand your demographics take a look at your analytics software. The more detail you’re able to obtain about your website visitors the better. Narrow down the gender, age group, visiting times, location and spending habits. Once you can create a profile of your target user, building the ideal website to match that will be a more effective process.
Links to relevant content
Throughout the content and in the sidebar there should be links to similar articles and blog posts so that the website visitor has something to click on in order to navigate deeper into your website. This ensures that the user will not click on the back button and not contribute to the website bounce rate percentage.
For example, if you are creating your website with WordPress there are plenty of plugins that can be used to automatically insert links in strategic places around your website. Having these links also improves the search engine spider crawlability, which in turn will give you an SEO boost.
By implementing the various hacks above your bounce rate will decrease across the board. Furthermore, the profitability and effectiveness of the website will increase, which means the effort made to take these steps will make a return on investment.
However, do not stop with the advice given in his article. Carry out your own testing to see what else you can do to reduce your bounce rate. Each website and the target demographics are unique, which means that you’ll need a strategy that works best for you.
As your experience grows your understanding of how to create low bounce rate websites will improve and you’ll see that there is a straightforward process that can be followed every single time.