A website, just like other aspects of your life, needs constant evaluation. You need to keep checking on the site’s performance and its behaviour. If you are serious about your business, you will perform an SEO audit.
This process is an ideal way to evaluate how your site performs within search engines. It’s a standard procedure conducted solely for marketing purposes. The audit allows you to monitor performance and even calculate your sites reach.
Why Do I Need To Perform An SEO Site Audit?
An SEO audit is a crucial process that you should perform regularly. This can be at the beginning of a new quarter or a new project. The audit gives you a better insight into your site’s overall traffic and individual pages. You get to know the current state of your site, and what aspects you need to work on.
However, before you conduct the audit, we recommend having an audit strategy. This will help you establish your goals beforehand. An SEO site audit has the capability to improve numerous aspects of your site. This includes enhancing the technical aspects of the site and analyzing keywords. As a result, your site can rank higher on search engines, which creates more traffic.
Elements of an SEO Site Audit
An SEO site audit is made up of various elements. You should consider using a proper SEO analysis tool to evaluate the various aspects of your site.
You should always start with this step. A technical analysis will help you determine whether your website is working properly. The analysis includes checking for accessibility and indexability.
Is your site accessible to online visitors? There is no point in creating content if potential users cannot access your site. Always keep in mind that accessibility goes hand in hand with providing a good user experience.
We recommend checking your robot Meta tags and .txt files. This tells you whether there are blocked pages on your site. Additionally, ensure that your site has a good architecture. A user should be able to access your site’s pages just by a few clicks.
Indexability tests to see whether all the pages on your site can be shown to the users. In some cases, especially for small companies, not all site pages are indexed. This means that online visitors cannot access all the content on your site which has a negative effect on your site’s ranking.
Now that you’ve made sure your site is working properly, it’s time to analyze the pages. To begin with, ensure that the content on your site makes sense. Having conflicting posts or duplicate content hurts your SEO.
The on-page analysis also includes dealing with individual page issues. Every post on your site needs to be well structured. Always have the end user in mind, and you will always create relevant content. Your URLs should be clean and brief and contain the main keyword.
Aim at creating longer articles, with proper grammar and make good use of LSI keywords. We also recommend optimizing your images. This gives them a chance to rank higher in Google’s image search. Lastly, ensure all your links work properly, with relevant and suitable keywords.
By this point, your site is more visible to search engines. Conducting an off-page analysis shows you how people react to your website. This also allows you to look into the trust factor. If you have a trustworthy site, you will rank higher on search engines and also have a good reputation.
This mostly involves conducting a keyword analysis. By analyzing your keywords, you also analyze your competition. If you want to beat your rivals, and boost traffic, opt for above average keywords. This can be keywords with medium difficulty and high traffic or low difficulty keywords with medium traffic.
A website auditor should consider various options before recommending the use of certain keywords. Reason being, keywords determine SEO, hence the growth of your site. The Google keyword planner is a great tool, and you can get it for free.
What Should I Expect From The Audit?
Once you use a proper SEO analysis tool to perform your SEO site audit, you should expect the following:
An Analysis of the Current State of Your Site
This is in form of a detailed description. It outlines the performance of your site in relation to social media, internal and external links and search engines. All other information relating to the current state of your site is also included here.
This includes a list of actions based on your audit. The checklist allows you to know how the various aspects of your site are working. There is explanation offered for each item on the list.
This includes an outline of an internet marketing strategy that could benefit your site. The strategy is tailored to help you take advantage of all the available sources of traffic.
An SEO site audit is a necessary procedure for every website owner. It allows you to understand the state of your site, and understand what you need to work on. This results in a better website, properly optimized for SEO, with more traffic and leads.
Have you tried conducting an SEO audit? What are some of the major challenges you faced? Feel free to leave your feedback in the comment section below.