Small businesses or enterprises which are owned by entrepreneurs daily face survival issues due to the nature of competition they face or may face from other more well-established competitors. Or maybe due to other issues which may be faced by them. If such entrepreneurs or businesses are not careful, they may end up crumbling.

Yes, certainly if they are not well prepared for challenges they will certainly face. It really bets tough for small businesses and entrepreneurs. This difficulty is well detailed by Bloomberg, which have stated that 8 out of 10 entrepreneurs who start businesses fail within the first 18 months.

Hence if you are an entrepreneur who is about to start a business, you need to be well prepared and must have done enough research about your field of business so that you are not caught off guard.

This article is packed full with some tips for entrepreneurs on how to survive in the competitive market that exists in our world today. We also have resources for entrepreneurs that help them to be self-sustained and remain above the competition in the business they carry out.

So if you are an entrepreneur or a young business start-up, it is our wish that you find this article much helpful and use the resources reviewed to boost your business’s survival chances.

The challenges that face small businesses and entrepreneurs include

  • difficulty in accessing financial support,
  • the high cost of labor,
  • taxation and regulations,
  • little knowledge about the field of business in which they find themselves or the industry, and
  • a lack of marketing know-how.

To beat these challenges, small businesses need to be prepared strategically and plan ahead of time so as to stay afloat. These tips will definitely help:

How to get financing?

Many small businesses find it difficult to access loans and financial support from banks due to them not having a reputation, hence the banks find it hard to lend to them. However, it is not only banks that can lend you money. Financial assistance can also be gotten from investment groups or companies who help small businesses to obtain such loans at interest rates that are flexible and not a hindrance to their business. Many of such investment firms exist and they are always willing to help at all times. So if the bank says no to you, it is not the end of the world, get that loan today.

How to Market your Business?

Most small businesses and entrepreneurs have to know how to let others know about the services they provide. If they don’t do this, then there is no use being in business. Let your potential clients or customers know of the benefits they stand to derive if they patronize you.

Adopt a very coherent strategy that is consistent across all media and advertisement platforms you spread it with. Let everyone know what you do and why you are the best at it.

If you are unsure of how best to pursue a marketing strategy, then it is best to get the help of a marketing expert or advisor with experience in your business area or industry. It will help you fine-tune your ideas and ensure that you avoid any marketing mishaps. Once you get your marketing wrong, it sets you back many paces, so to be successful you have to get it right from the very off.

What is your Brand?

For your business to have an identity, you have to build a very viable and strong brand that people associate your business with. No matter what business you delve into, there must be something that stands you apart from the rest.

Whether you are the only retailer that offers a free gift for every purchase or the auto mechanic that gives clients new gadgets for every repair they do with you, or maybe it is that you offer the best services in your field or the best location or lowest price.

Whatever it is, you must have a selling point that sets you apart from the rest. You must know what it is that you offer that makes a particular set of clients dependent on you and therefore makes you irreplaceable. Once you know what this is or adopt one, then make sure that it is integrated into the core of your brand and marketing strategy.

You have to Plan Ahead of Time!

As an entrepreneur, you don’t have to only dwell on the present but always plan ahead of time for the future. This is even more necessary so that you are not caught unawares with any form of emergencies that may occur while running your business.

Any business that is caught off-guard by any happenings or occurrences they did not plan for may risk failing, hence always be prepared and planned in your dealings. Though tweaks may occur due to circumstances, planning ahead of time should be a priority that is instilled in your business operations.

I hope these tips will help you prepare to manage your business very well. I have some resources that are invaluable to small businesses and entrepreneurs and which they will find beneficial in running their business.



As a new entrepreneur, give yourself a better chance of staying ahead of the competition with an Ecommerce Analytics Tool is an absolute must tool. With HumCommerce you have an ecommerce conversion rate optimization (CRO) tool that equips you with much-needed insights for your business to grow.

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YPro Skills 160+ Professional Development Courses:

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Mondly- Your Personal Language Tutor:

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Legal Pack Essential Pack of 5 Small Business Contracts:

Whether your business turns over $10 a month or $10,000 a month, without adequate protection, it may all be a waste of time. You can adequately Secure your professional life with the Essential Pack Of 5 Small Business Contracts which comes fully packed with :

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It is very perfect for the freelancers and small business owners. It helps to protect your business from loss & competition.



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All these resources and many more can be gotten at the most amazing of deals from

Get yourself ahead of completion today and grow your business from strength to strength. Never give up in your strive to business sustenance and growth.

See you next time.